Was reading about the sales tantrums being used by the cola companies in the Indian market. After the Tsunami in the form of Cricket world cup debacle wiped off the credibility of the cola and also made deep deep holes in their pockets, the cola companies have stood up to the challenge.
Their answer a drink with an Indian flavor. Yup, they are selling stuff like nimbu pani, jal jeera, aam panna…. well log kya kya nahi karte..
I wonder whether its worth while to spend 15 bucks for a packaged drink when I can make it myself for like 1/3 the amount.
Ah.. but thats a my own point of view, you see people have a lot of money to spend.. so for every person who thinks like me you’ll find 10 people who’ll think the opposite.
And its these 10 people the companies like the cola companies target…